

Shampoo Pure no. 01 (250 ml)
98% natural ingredients
62% certified organic ingredients
Without perfume
Shampoo Pure no. 01 provides moisture, strength and vitality to all hair types. Especially suitable for sensitive hair and scalp.
Adds moisture and enriches the hair with vitamins and minerals from plant oils. Scalp and hair follicles are strengthened, and the hair is left healthy and shiny.
The shampoo is fragrance-free and nourishes the hair with organic purified aloe vera, organic coconut water and organic cold-pressed avocado oil. Suitable for allergy sufferers and children as well as during pregnancy.
Special properties:
Hypoallergenic, mild soap substances that gently cleanses and contributes to the natural balance of the scalp.
Available in 50, 250 and 1000 ml.
Awards:
Nominated for 'Green Award of the Year' at the Danish Beauty Awards 2022.
Won 'Best Natural Shampoo' at the Beauty Short List Awards Mama & Baby 2022.
Won 'Editors Choice' at the Beauty Shortlist Awards 2020.

Ingredients
Shampoo Pure no. 01 contains purified aloe vera, organic coconut water and organic cold-pressed avocado oil among others.
Organic purified aloe vera. Aloe vera gel contains 75 well-known and important vitamins and minerals and has excellent nourishing properties for skin and hair. Helps increase blood circulation and retains skin moisture. Aloe vera also soothes redness and itching and relieves pain and therefore also has a good effect on the scalp.
Organic coconut water is rich in vitamins and important minerals and helps to hydrate and nourish the skin.
Organic cold pressed avocado oil contains a number of minerals and vitamins A, B1, B2 D and E. It has excellent moisturising and nourishing properties.
Aloe Barbadendid Leaf extract*, Aqua, Sodium Coco-Sulfate, Coco-Gluciside, Glycerin, Citric Acid, Sodium PCA, Cocamidopropyl Betaine, Saccharide Isomerate, Sodium Levulinate, Maris Sal Cocos Nucifera Water* Guar Hydroxypropyltrimonium Chloride, Persea Gratissima Oil*, Sodium Citrate, Tapioca starch*, Sodium Benzoate, Potassium Sorbate.
*Ingredients from organic farming.
98% of total made from natural origin.
62% of the total ingredients are from organic farming.
pH 5-5,5
COSMOS ORGANIC certified by Ecocert greenlife according to the COSMOS standard, as shown in http://COSMOS.ecocert.com
Nordic Swan Ecolabel Licence no. 5090 0375 - www.nordic-ecolabel.org
www.allergycertified.com
www.vegansociety.com
www.oceanwasteplastic.com
Use
Distribute a small amount in wet hair. Lots to create a soft foam. Rinse thoroughly. Finish with Conditioner no. 02 as needed.
Hair analysis
Take our product quiz now and find products that match your hair type.
Your haircare regimen
Start your hair care routine with a gentle and nourishing shampoo made with organically purified aloe vera, organic coconut water, and organic cold-pressed avocado oil.
After shampooing, we recommend a hair mask 1-2 times a week as needed. Let the mask sit in the hair for 10-30 minutes. Then thoroughly rinse the hair with water and always finish with conditioner to seal the hair cuticles.
Complete your hair care routine with styling products suitable for your hair type. If you blow-dry your hair, we always recommend using a heat protectant product such as Styling Gel no. 12.
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Complete your hair care routine
STEP 2: TREATMENT
Complete your hair care routine
STEP 3: Conditioner
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